Marketing Trend Alert: How Reels Can Make or Break Your Business Brand

Reels are a visual summary of an experience. At Velocitas, we make use of reels as a tool for our clients to deliver a palpable...
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Your Business Can’t Function Without PR And Here’s Why

Did you know the global PR market value is expected to reach over $90 billion in 2022?  Before we dive into how your business...
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Celebrating Powerful Women

"Find the smartest people you can and surround yourself with them." - Marissa Mayer, Tech Founder and Former CEO of Yahoo!March...
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What trends can the digital marketing world expect for 2022?

Read below to discover the trends we are keeping our eye on for 2022.The need for digital marketing has expanded significantly...
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Are You Measuring Your LinkedIn Success?

LinkedIn is a big part of our daily lives.It showcases your experience and professionalism through a virtual resume platform...
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5 PR/Marketing Trends You Need to Know

We have been demonstrating the extent to which the marketing landscape has continued to expand at a personal and professional...
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What’s Happening in Marketing Right Now

Welcome to Fresh Pour, Team Velocitas's take on the trends, campaigns, and shifts shaping the marketing and PR industry. No...
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The Tech Companies Winning Right Now Have One Thing in Common

It is not the biggest budget. It is not the most advanced product. And it is definitely not the longest feature list. The tech...
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Reputation Is Not What You Say About Yourself in Court

In a courtroom, a lawyer's argument is everything.  Outside of it, the argument your firm is making every day is an entirely...
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High Stakes, High Trust: What Healthcare, Legal, and Defense Tech Brands Have in Common

The healthcare, law, and defense technology industries look nothing alike on the surface. Different audiences, , regulatory...
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The Role of Social Media in a Larger Brand Strategy

Social media is one of the most powerful brand-building tools available. It is also one of the most misunderstood in terms of...
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What Is Share of Voice and Why Does It Matter for Your Brand?

Most marketing teams track clicks, impressions, and conversions. These metrics tell you how your content performs within your...
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The Difference Between a Marketing Plan and a Brand Strategy

These two terms get used interchangeably in most business conversations. They should not, because they describe fundamentally...
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How PR Is Evolving And Why Are Most Brands Unprepared?

There is a version of the AI conversation happening in most marketing and PR circles right now that misses the most important...
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Why Thought Leadership Is No Longer Optional: It Is Your Brand’s Discoverability Layer

For a long time, thought leadership was a nice-to-have. Something ambitious brands invested in when the fundamentals were...
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Earned Media vs. Paid Media: What the Difference Means for Your Brand

Most marketing budgets are built around paid media. That is not a mistake, but it is often an incomplete strategy. Paid media...
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