LEGAL
BUILDING VISIBILITY AND authority for law firms.
Legal marketing is built on reputation. Velocitas helps law firms and attorneys strengthen theirs, translating legal expertise into greater visibility, credibility and opportunity.
We understand the nuances of marketing professional services, from elevating individual attorneys and practice areas to positioning firms within the issues and conversations shaping their industries.
Our Legal Experience
Haber Law
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
Grady Hunt
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
Haber Law
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
Grady Hunt
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
ST&R Law
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
ML Counsel
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
Genova Family Law
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
Sanchez Vadillo
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
JACKSON LEWIS
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
alvarez & Diaz-silveira
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
SHEEHE & Associates
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
The Florida Bar International Law Section
it amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
Legal Industry FAQs
Why do law firms in South Florida need specialized marketing?
Law firm marketing comes with considerations that don’t apply to every industry, including advertising and ethics rules and how attorneys can communicate their experience, credentials and areas of practice.
Velocitas has direct experience with law firm marketing in South Florida, from branding and public relations to digital marketing and website development. We understand the nuances of marketing legal services and develop strategies that take into account the firm’s business goals, reputation and the requirements of the legal industry.
What does law firm marketing include at Velocitas?
It depends on what the firm is trying to accomplish. For some law firms, the priority may be increasing visibility for a particular practice area or attorney. For others, it may be strengthening the firm’s brand, reaching new clients or establishing its attorneys as trusted voices on the issues they know best.
Velocitas can bring together brand strategy, public relations, media relations, website design and digital marketing based on those goals. Because these capabilities are available within one agency, the strategy and messaging can remain consistent, positioning firm leadership and practice areas as the clear choice among its intended audience.
How does Velocitas approach compliance for legal marketing?
Legal marketing requires an understanding of the state bar’s advertising and professional conduct guidelines. We take those considerations into account from the beginning of the process, rather than treating compliance as an afterthought.
That includes being thoughtful about how we communicate an attorney’s experience and credentials, as well as language related to case outcomes, testimonials and other areas that may be subject to advertising rules. We work closely with our law firm clients to develop marketing and communications that support their goals while respecting compliance requirements.
READY TO BRING YOUR vision to life?
Do you have a project you’d like to discuss? Velocitas is headquartered in Miami, Florida, but our reach is global. We work with clients within the state and also across the USA, South America and Europe.