case study

Therrel Baisden LLP

Therrel Baisden, LLP, a trust and estate boutique law firm, is among the oldest law firms in the State of Florida and is a Martindale-Hubbell highest rated (AV) firm. Since 1925, Therrel Baisden has provided corporate, estate and trust planning, taxation, and fiduciary services to a diverse domestic and international clientele.

Assignment

Velocitas was brought on board to handle the PR efforts for an announcement of two new partners at the firm. Velocitas was also engaged to create a refresh of the firm’s brand assets.

w

Create Awareness

l

Rebranding

Design

Public Relations

Marketing

Results

Velocitas drafted and distributed a press release announcing the new partners. The media outreach resulted in immediate pickups with the area’s leading publications, including the Miami Herald’s prestigious Business Monday section, the Daily Business Review for Law.com, and Attorney at Law magazine. The team also coordinated a photo shoot to create fresh visuals for the firm’s new website, and additionally designed and created content for a new brochure with coordinating business cards.

We refreshed Therrel Baisden’s marketing collateral and secured press placements showcasing the new firm and partners.