BRANDING
branding services
DESIGN THAT DELIVERS
brand identity
copywriting
newsletters
marketing collateral
video
photography
logo design
brochures
BRAND ASSETS
Whether your brand needs a refresh or you’re starting from scratch, our creative services are designed to build a distinctive identity that reflects who you are and how you want to be perceived. As a Branding Agency in Miami, we handle everything from logo design and brand guidelines to complete visual identity systems, creating a consistent and recognizable brand across every touchpoint. Our approach pairs creativity with strategy, ensuring every brand identity is built with the bigger picture in mind and can seamlessly support the PR, marketing, and communications efforts that follow. From companies expanding into new markets to established firms refining their positioning, we’ve led brand evolutions and rebrands for businesses across South Florida and beyond.
FEATURED work
HABER LAW
We conceptualized a branding campaign that encompassed the firm’s new name, logo and office. The campaign included a launch party for the opening of the office and an announcement to both clients and the press, all under the tagline New Address, New Name, Same Great Team. The complete overhaul of the firm’s branding and marketing collateral included a new logo inspired by the building’s artful design, regionally-placed advertisements, full branding guidelines, and various collateral. We continue to provide ongoing marketing and public relations services with recent placements in the Daily Business Review, The Miami Herald, The Real Deal, and MIAMI Magazine.
MVM DESIGN
MVM Design engaged us to evolve its brand and digital presence to better reflect the studio’s sophisticated design philosophy, international reach, and growing portfolio of luxury projects. The objective was to position MVM as a premier interior design firm while establishing a cohesive brand foundation that would support long-term visibility, thought leadership, and business growth.
VOICEWARE AI
Voiceware required a full brand evolution to support its expansion beyond traditional VoIP services into AI-powered agents, analytics, and intelligent customer experience solutions. The goal was to reposition Voiceware as a change agent in business telecommunications while building credibility across key verticals and establishing a cohesive, professional digital presence.
FBG CONSULTING
Velocitas delivered a fully redesigned brand profile for FBG Consulting. The project involved a comprehensive redesign of the brand profile, incorporating a host of fresh and innovative elements that were aimed at promoting the launch to the company’s target market. The primary focus of the initiative was on developing a new set of brand guidelines that would guide all future branding efforts, a new and modern logo that would reflect the brand’s core values, and a complete website redesign with blogs, testimonials, and a portfolio.
GRADY HUNT
Velocitas partnered with Grady Hunt to overhaul their branding and present a fresh and modern image to the world. The project encompassed the creation of a comprehensive brand profile, which included the development of a new logo, brand guidelines, brochure, business cards, website, and email signatures.
HR SOLUTIONS
Founded in 2001, HR Solutions is a full-service human resources consulting company that provides companies with comprehensive and customized solutions for their HR needs.
Branding FAQs
What is included in a brand strategy from Velocitas?
A brand is more than a logo or a color palette. It should clearly communicate who a company is, what it stands for and why someone should choose it.
As a branding and marketing agency in South Florida, Velocitas develops brand strategies that can include positioning, messaging, visual identity and guidelines for how the brand is communicated. Depending on the client’s needs, that can extend to the website, social media, marketing materials, public relations and other channels where the brand reaches its audiences.
How long does a full rebrand typically take?
The timeline for a rebrand depends on the scope of the project and how much needs to change. A company updating its visual identity will have a very different timeline from one changing its positioning, messaging, website and marketing materials at the same time. As a general guideline, a full rebrand can take between two and four months from discovery to launch.
At the beginning of the process, we determine what the rebrand needs to accomplish and what needs to be developed or updated. From there, we establish a timeline based on the scope of work and the client’s priorities.
What are the signs a business needs to rebrand?
Sometimes it’s obvious. The company has changed, but the brand hasn’t.
That can happen when a business has grown into new markets, added services, changed its name or gone through a merger. Other times, the signs are more subtle: the messaging is inconsistent, the visual identity feels dated or the brand no longer reflects the company it has become.
Before recommending a full rebrand, Velocitas looks at what’s working, what isn’t and what the business is trying to accomplish. In some cases, a brand refresh may be all that’s needed.
What is the difference between branding and marketing?
Branding defines who you are. Marketing is how you take that story to the people you want to reach.
Your brand includes your positioning, messaging, voice and visual identity. Marketing puts those elements to work through advertising, digital campaigns, social media, content, public relations and other channels.
At Velocitas, we look at the two together because strong marketing is much more effective when there’s a clear understanding of the brand behind it.
READY TO BRING YOUR vision to life?
Do you have a project you’d like to discuss? With offices in New York and Miami, our reach is global. We work with clients across the USA, South America, and Europe.