case study

ST&R

Since 1977, Sandler, Travis & Rosenberg, P.A. (ST&R) has set the standard for providing comprehensive and effective international trade-related legal and consulting services to clients worldwide. With employees in nine offices across the United States and Asia and strategic alliances across the globe, ST&R is the largest dedicated international trade, customs and export law firm in the world.

CLIENT testimonial

“The Velocitas team were a great asset to our PR efforts and were able to get our releases picked up by a variety of publications, even in markets where we did not previously have contacts. Their handling of our release distribution and press follow-up was seamless. It was wonderful to be able to hand the press piece over to them and then watch the hits roll in!”

Assignment

Velocitas was hired by ST&R for marketing consulting and a public relations campaign to announce business developments and new hires in Hong Kong and San Francisco, California.

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Create Awareness

Public Relations Campaign

Marketing

Design

Results

Through strategic media planning and targeted outreach, we placed the announcements with legal trade and business consumer publications in China and the U.S., including placements with Industry Today NewsMarkets InsiderThe Business Journal, and more. 

We provided a significant increase in visibility and exposure for the offices in our target areas, in addition to a surge in online engagement and calls to the firm.