Your Business Can’t Function Without PR And Here’s Why

Did you know the global PR market value is expected to reach over $90 billion in 2022? 

Before we dive into how your business could not function without public relations, let’s address what it is first. Public relations is “the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception.” 

Consider those well-known campaigns and PR stunts that gained a lot of traction and boosted sales…  Think of Ikea’s #StayHome campaign, Domino’s tweet for pizza, KFC made a logo you can see from outer space, and the best example is The Chicken Sandwich War between Popeyes and Chic Fil A. All of those events revolve around public relations.

Here are 5 reasons why your business would not succeed without PR.

/ PR Enhances Your Online Presence and Helps Manage Your Reputation

PR can improve the visibility and presence of you and your brand. By utilizing PR approaches, static information can grow into conversations and it will be easier to reach your target audience. Once you reach your niche, you can start a dialogue to shed light on the products or services you offer, and spread news and other crucial information. 

/ Generate Business Leads 

PR creates leads by placing articles and mentions of the brand in front of potential customers. When this occurs frequently, people who read or hear about it may decide to visit the website. This could result in a customer’s interest in your brand!

If you want your prospects to visit your website, PR is essential!

/ Increases Trust and Credibility

PR helps boost credibility and trust by gathering authentic views, opinions, and knowledge about a brand and presenting that information to the world. Think about it… Would you purchase a product or service from a company that has no recognition or from a company that has relevant articles and news?

/ PR Attracts Investors

During the early to mid-stage of having a business, it’s all about attracting investors. How will this be accomplished? The answer is public relations. This starts with brand awareness through media coverage. Throughout this process, it’s all about getting your name out there. Investors pay close attention to the media and can be easily influenced to either choose one company over the other.

/ Promotes Brand Values

How do you tell your story and distinguish your brand from your competitors? You can leverage PR to do this! From press releases or pitches, a PR specialist will help produce various content that helps to promote your brand.


Are you looking to establish your brand in the press? Contact us today.