Shout it Out: Crafting the Perfect Call to Action

Shout it Out: Crafting the Perfect Call to Action

Shout it Out: Crafting the Perfect Call to Action There is so much information out there – some might say too much You can get completely lost in it without the help of one critical copy component: a killer call to action. Strategically placing an effective call to...
Dominating the Lead Gen Game: Landing Pages

Dominating the Lead Gen Game: Landing Pages

Dominating the Lead Gen Game: Landing Pages Landing pages are here to stay! For those who don’t know, a landing page is the page that a visitor is directed to after clicking on an ad, promotion, or search result. The objective of a landing page is to get the...
The Importance of Establishing Brand Identity

The Importance of Establishing Brand Identity

The Importance of Establishing Brand Identity When you see shoes with a swoosh, you know they are Nike. The second you see two golden arches, you must be at a McDonald’s. These are just two of the world’s strongest examples of companies that have branded themselves so...