Brand Strategy Tips: 5 Ways to Organize Your Instagram Feed

Your feed says everything about your social media platform and brand.

Having a polished, authentic, visually appealing feed is an effective way to grab the attention of those who visit your page. It also allows you to organize your content in a way that showcases the company’s style on the world’s leading visual social media platform. Keep reading for tips on how to improve the appearance of your feed.⁠

 / choose a theme for your page

Having a theme that reinforces your profile’s aesthetic is essential to maintain an organic-looking organization within your content — even though it’s not always as simple as it looks to maintain it. By playing and exploring with your feed, you can uncover how to direct the flow in which content your audience will focus on.

 / stick to a brand board that includes direction on color palettes, typography, textures, and logos

Following the guidance of a brand board is a must. This will ensure a clean and on-brand look for your feed. A random mixture of color palettes, typographies, and textures will become overwhelming for visitors, so stick to your brand board for a modern and organized look.

 / plan your feed using a social media calendar

What better way to plan ahead than by using a calendar? Better yet, you can even leverage most calendars as publishing platforms that will schedule and execute the posts on your behalf at the optimal time. This strategy will not only keep your uploading schedule on track, but it will also allow you to pick and choose the content that will best fit your profile’s feed and theme according to your main goal. You can also keep your potential content on file to ensure it is never misplaced. 

 / use high-quality images

High-resolution images are those with a resolution of at least 300 dpi. While you don’t necessarily need to use high-res images on a digital platform, high-quality options will give your feed a polished appearance with little-to-no effort. You can obtain high-quality stock images from websites such as: 


Through these sites, you can search for royalty-free images at no cost. It’s important to note that using copyrighted material is illegal and unethical, so always check your sources. Learn more about how copyrights work here. 

 / be consistent with your content!⁠

Building your feed takes exploration and effort. Stepping out of your comfort zone will give you the opportunity to expand your content while creating a feed that will attract your desired audience. Dedication and consistency are key if you want to continue growing your page, and no one else can choose to be consistent on your page but you (or better yet — your dedicated agency!)! 

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