case study

The Common Area

An uncommon approach to common real estate projects, The Common Area provides project management services to support the real estate needs of tenants, landlords, investors, developers and owners. The company focuses primarily on the commercial real estate space but also serves the residential market, providing project management, due diligence, construction management and peer review of drawings. The team develops schedules, budgets and project goals and then relentlessly pursues those goals on behalf of their clients.

CLIENT testimonial

“As a start-up, it was important for me to create a brand identity with consistent collateral materials as I went to market. Velocitas really helped me get my head wrapped around all the critical items that I needed. They also developed a monthly newsletter with coordinating social media efforts and transformed my website as we created new content. As emergency needs came up (such as needing a magazine ad in 48 hours) they were responsive, flexible and spot on with what they produced. I highly recommend them for branding & voice development and creative marketing.”


Elevate the company’s brand through copywriting and design to reflect the high level of service and expertise provided in the construction and design industries. Capture and polish the brand voice as friendly and professional and see that messaging throughout all public touchpoints.

  • Branding
  • Content Creation
  • Digital Marketing
  • Email Campaigns
  • Ad Design 
  • Copywriting
  • Social Media Consulting


We created a campaign that brought positive attention to the company and resulted in a more polished and branded appearance overall.

Velocitas provided The Common Area with a full overview of the successful campaign and access to all design materials for future use.