case study

STRENA MEDICAL

Strena Medical provides technological solutions in the healthcare sector with a direct presence in Argentina, Panama, Venezuela, and Miami, currently serving EEUU and all Latam countries.

Assignment

Velocitas was engaged to create a brand for the company formerly called Medimar Corp. Our team provided market research for a number of name options and once a decision was made, executed development of the new brand, Strena Medical.

w

Create Awareness

Public Relations

Collaboration

l

Branding

z

Promotion

Design

Results

The results of our work included: a new company name, revised corporate messaging, new logo design, corporate brand guidelines, and additional PR and marketing consulting for the U.S. market.

Velocitas conducted market research and provided branded copy to assist in the launch of the company’s new name.