case study

publix

Publix supermarkets is the largest business to consumer food-supplier in the Southeast United States. Founded in 1930, Publix is one of the 10 largest-volume supermarket chains in the country.

Assignment

Velocitas was hired to produce a Spanish television commercial that would carry its public service message to customers throughout the country. Publix wanted a way to convey the emotion attached to shopping at its stores, specifically the bakery department.

w

Create Awareness

Video Production

z

Media

Results

Velocitas worked with Publix from start-to-finish on this project from initial basic imagery ideas through all aspects of production. The result was a heartfelt 30-second commercial that was placed on a variety of Spanish TV channels throughout the Southeast region.

Our team conceptualized and brought to life the message and vision the brand needed to portray to its core market for this advertising initiative.