case study
Misha’s cupcakes
Misha’s Cupcakes operates seven locations across Miami and Broward counties, with over 10,000 cupcakes baked daily in 36+ flavors. The company also offers additional products like cake-in-a-jar, gourmet cakes, brownies, cookies, cookie dough, and cake bars. Misha’s Cupcakes serves numerous wholesale accounts throughout South Florida.
Assignment
Build awareness surrounding Misha’s Cupcakes new flagship store launch at the iconic Swensen’s location in Coral Gables.
Public Relations
Marketing Consulting
Event Support
Social Media Support
Results
Within the first 10 days of our engagement, we secured media placements for Misha’s Cupcakes on NBC, The Miami Herald, The New Times, and The South Florida Business Journal, along with inclusion in several event directories for the grand opening. Velocitas provided concept development support for the event, engaged with food influencers, and created brand awareness and on-site support on the day of the event.
LAUNCH EVENT