case study
Mess
Nestled steps away from the bay, Mess offers a distinctive dining experience that artfully blends Chef Facundo’s Argentinian heritage with New American cuisine. By exclusively utilizing locally sourced, fresh ingredients that are in season, Chef Facundo creates a delicious menu. The modern yet cozy ambiance of New York and the tranquil atmosphere of Miami Beach converge seamlessly at Mess, resulting in an exceptional dining experience.
Assignment
At Velocitas, our assignment was to generate media exposure and awareness for the recently opened Mess restaurant. To that end, we executed ongoing outreach efforts, including press placements, social media content creation, and event support to create a buzz around the establishment.
Public Relations
Press Placements
Brand Development
Content Creation
Event Support
Our public relations strategy was successful in securing positive media coverage for the restaurant, with NBC 6 in the Mix, Thrillist, and Miami New Times featuring Mess prominently. Our approach involved the development of captivating story angles that piqued the interest of the media, fostering valuable relationships with key journalists and outlets, and curating group events within the establishment’s stunning space. Our team also provided on-site support during events and crafted social media content that showcased the ambiance of Mess, further cementing its status as a must-visit destination. We are proud of the impact our public relations tactics had on Mess, generating exceptional results that elevated the restaurant’s profile.
Results
Our public relations strategy was successful in securing positive media coverage for the restaurant, with NBC 6 in the Mix, Thrillist, and Miami New Times featuring Mess prominently. Our approach involved the development of captivating story angles that piqued the interest of the media, fostering valuable relationships with key journalists and outlets, and curating group events within the establishment’s stunning space. Our team also provided on-site support during events and crafted social media content that showcased the ambiance of Mess, further cementing its status as a must-visit destination. We are proud of the impact our public relations tactics had on Mess, generating exceptional results that elevated the restaurant’s profile.