case study


Factorial is a leading provider of human resources software solutions. The SaaS Unicorn offers people-centric solutions for HR teams, automating processes so they have more time to dedicate to the people within their organization.


Velocitas was hired to expand Factorial’s footprint in the United States and to build awareness surrounding their HR software. Our objective was to target key media and secure placements, conduct ongoing media outreach, and collaborate on overall marketing + PR strategy.

Create Awareness

Public Relations

Media Outreach

Marketing Consulting


Velocitas conceptualized a public relations campaign that resulted in pickups from trade and national publications such as Human Resource Executive, South Florida Business Journal, Medium, and more. Additionally, the team disseminated press releases for company announcements and secured features in industry-related podcasts. 

 We continue to work with Factorial to secure press placements and build brand awareness across the U.S. through public relations and marketing initiatives.