case study

Estrella Insurance

Estrella Insurance is a property and casualty insurance agency that has provided exceptional service for over 40 years. With over 190 locations across the United States, they are continuously looking for opportunities to expand in new markets through franchising. 

Assignment

Velocitas was initially hired to establish Estrella Insurance in the newly-entered Texas market and to build awareness surrounding their franchising business. Our objective was to secure media placements, support new franchise openings, and develop their social media presence. Currently, we support South Florida and their agency expansions across the U.S.

Public Relations

Email Campaigns

Social Media Management

Creative

Video Production

Photography

Results

The Velocitas team continuously works on preparing press releases, creating email campaigns, coordinating video shoots to create compelling testimonials, leveraging opportunities for online media pickups, handling direct media pitching, and managing social media channels.

Velocitas continues to work with Estrella Insurance on public relations, social media, and building brand awareness.