Considering holding a webinar?

Our entire lives and careers became totally virtual in the blink of an eye.

We now rely on video chats to stay in contact with colleagues, partners, and clients. Though this change might still feel uncomfortable for some, it seems like it will not be changing any time in the near future — so we all might as well make the best of it!

Like so many of us, you probably had to cancel events or seminars due to the pandemic. The good news is there’s a way to still make them happen: turn it into a webinar! All attendees can tune in from the safety of their own homes and still reap all the benefits as if it were an in-person event.

Besides the safety factor, here are more reasons why we love webinars right now:

1. Stay connected with your network. Not being able to meet with clients, customers, and colleagues in person could feel like your connections with each other are drifting. By hosting a webinar and inviting your network, it keeps everyone in-the-know! The best part is that everyone can attend, no matter where in the world they are.

2. Broaden your network and build new relationships. Just like at any other event, you can invite guest speakers to collaborate with you and provide additional insight for your webinar. Vice versa, you can also guest-speak on another company’s webinar. Either way, doing so will allow you to meet new people and establish fresh relationships.

3. Position yourself as an industry expert. Webinars provide an opportunity for you to showcase the unique qualities of your company and educate viewers. By highlighting what you do best, it will prove that you are an expert in your field, establish your credibility, and raise brand awareness.

4. Virtual = low cost. Hosting a webinar comes with minimal to virtually no expense. You don’t have to rent an event space, provide food, print branding materials, or spend the majority of costs associated with an in-person event or seminar. All you need is some simple marketing, a webinar platform membership, and your computer.

Overall, webinars are a great way to stay connected during these times that we have to be physically distant. Contact us today to learn more about our webinar planning or marketing services.