case study

CFO alliance

The CFO Alliance is a community for senior-level financial leaders and decision makers. The organization attracts forward-thinking, innovative financial executives who are committed to a path of constant learning, self-improvement, and knowledge sharing.

CLIENT testimonial

“We hired the Velocitas team to help us with the expansion of our company’s operations into South Florida. They produced superior results, demonstrated an ability to learn quickly what we wanted to accomplish and offered a creative and effective way to achieve quantifiable results, and acted with the highest level of support and integrity.”


When The CFO Alliance was launching its 10th national chapter in South Florida, Velocitas was engaged to handle the task.


Create Awareness

Public Relations


Promotion of Events and Meetings



Through our media connections and expertise, we were able to garner significant buzz that resulted in a widespread awareness of the CFO Alliance’s expansion in the region. We secured placements for the organization in the Miami Herald, South Florida Business Journal, Sun Sentinel, Miami Today News newspapers. We also secured a live TV interview for one of the organization’s founders on NBC6’s popular “South Florida Today” show. We continued to collaborate with the CFO Alliance on national campaigns following the South Florida launch, which resulted in additional press in various regions throughout the United States and culminated with an interview placement in the Wall Street Journal’s CFO Journal special section.

Velocitas oversaw all press communications, provided media training, and attended in-person TV and print interviews.