What is Brand Voice?

What is brand voice and why do businesses need it?

When it comes to marketing a company, brand voice and brand tone are the sometimes-subtle, sometimes-not backbone of corporate messaging. How you “speak” to your customers or clients sends a very specific message about who you are, and who they are. 

Read below to learn more. 

/ What is a brand voice and brand tone?

When it comes to creating a successful business, brand voice and brand tone are essential. Before you ask, yes they are actually different! But they are interconnected. Brand voice revolves around what is being said and remains consistent with delivered communication. Brand tone is focused on the message that is being conveyed and what it sounds like. 

/ Why are brand voice and brand tone important?

Brand voice and brand tone reflect a company’s personality, therefore identifying it. These two concepts are vital when it comes to your business because you want to be consistent when advertising, communicating, and marketing. By having a consistent voice and tone, your audience can get to know and understand your brand.

/ How do I establish a brand voice and brand tone?

Since these two concepts are mutually dependent, we will provide 3 simple steps for you to create both!

Step 1: Define what your business stands for – this means your business values and mission.

Step 2: Map out the word choices and phrases you may use. Some businesses like to be quirky and add fun, creative words while some businesses like to be passionate by using strong verbs. Whatever route you decide, make sure your tone is consistent across all platforms. Make sure you pay close attention to how to respond to comments, because how the brand talks to others is so important!

Step 3: Pick out color and fonts that suit your brand aesthetic (make sure you really like these because this is what you will be using for all of your website development, social media content, email campaign content, and so on). Pro tip: In order to ensure consistency, we suggest using a color palette that includes the colors used in your logo. Another important thing to keep in mind is that colors attract certain audiences. Retro colors and neon colors tend to attract a younger crowd while bold colors indicate a more corporate approach. 

Once you have established all of the variables of what makes your brand, your brand, you are ready to begin communicating effectively. Do you need help establishing your brand? Let our team of experts help. Start your project today!