case study
FIRSTLIGHT HOME CARE OF SOUTH MIAMI
FirstLight Home Care of South Miami provides private in-home care services, personal care, companion care, respite care, and dementia care, to seniors, veterans, and adults recovering from illness or injury across Coral Gables, Coconut Grove, Pinecrest, South Miami, and the surrounding area. Led by owner Elienay Miles, LCSW, the franchise brings over 20 years of clinical social work experience to a care model built on personal connection, trust, and hands-on involvement in every client’s journey.
CLIENT testimonial
“Working with Patricia Beitler and the Velocitas team over the past year has been a game-changer for FirstLight Home Care of South Miami. As a home care provider scaling in South Florida, we needed an expert digital marketing agency to build and execute our online growth strategy – specifically social media marketing, lead generation campaigns, and brand positioning. Velocitas has delivered at every step. Their creative strategy, targeted social media execution, and high-touch communication helped us establish a strong digital footprint and grow our presence in Miami, FL. They operate as a true extension of our team. If you are looking for a top-tier marketing and PR firm in South Florida, we cannot recommend Velocitas highly enough!“
Objectives
- Build local brand awareness and trust across Kendall, Pinecrest, and South Miami
- Establish a consistent, on-brand digital presence across Instagram, LinkedIn, and the company microsite
- Recruit and retain high-quality caregivers through purpose-driven employer branding
- Build a scalable content and analytics engine to guide ongoing decisions
Assignment
FirstLight engaged us to build local brand awareness and a consistent digital presence, while generating leads and supporting caregiver recruitment for the business. The goal was to position FirstLight as the trusted, clinically grounded care provider in its service area, reaching adult children evaluating care options, referral partners like hospitals and care managers, and caregivers looking for meaningful work.
Website Design & Copywriting
Branded Profile Setup & Creative
Social Media Strategy & Management
Photography & Video Production
Email Marketing Campaigns
Lead Generation
Marketing Consulting
Results
The campaign delivered organic growth across social channels, building FirstLight’s local following and engagement through a consistent content cadence of care stories, education, and community spotlights. Multiple qualified leads were generated for the business, connecting families across Coral Gables, Pinecrest, Coconut Grove, and South Miami with FirstLight’s compassionate, clinically grounded approach to care. We continue to support Firstlight in their marketing campaigns.