case study

Voiceware AI

voiceware

Voiceware required a full brand evolution to support its expansion beyond traditional VoIP services into AI-powered agents, analytics, and intelligent customer experience solutions. The goal was to reposition Voiceware as a change agent in business telecommunications while building credibility across key verticals and establishing a cohesive, professional digital presence.

In parallel, Voiceware sought to elevate its CEO, Jose Alfonso, as a visible thought leader and the public face of the brand through LinkedIn and targeted messaging.

CLIENT testimonial

“I am writing to recommend Patricia and her women-owned firm, Velocitas, with sincere enthusiasm. Working with Patricia and her team during Voiceware.ai’s rebrand was one of the most impactful partnerships our company has experienced.

Their contribution was not simply helpful — it was essential to the success of our rebranding campaign and the visibility that followed.

Patricia took the time to truly understand our mission, services, and long-term goals, then helped reshape our brand into something clearer, stronger, and aligned with where we are headed. Velocitas guided us through every phase of the rebrand, including website and design updates, messaging refinement, and a targeted marketing strategy that allowed us to reach the right audiences both locally and nationally. As a result, our rebrand wasn’t just completed — it was noticed across traditional PR outlets and social media channels.

What truly sets Velocitas apart is the tenacity, thoughtfulness, and precision they bring to executing a brand strategy. Capturing a client’s objectives, aesthetic preferences, and messaging is challenging in itself — making it all feel seamless is excellence in action.

Patricia’s dedication to doing the work the right way stood out throughout the engagement. She approached every revision with patience and care, making thoughtful improvements without hesitation, no matter how detailed or time-intensive the process became.

From start to finish, Velocitas remained fully invested in our success, ensuring every detail aligned with the strategy we were building and the standards we needed to uphold.

Thanks to Velocitas, Voiceware.ai now has a refreshed identity, a stronger market presence, and a rebranding strategy that continues to drive visibility and growth. I wholeheartedly recommend Patricia and Velocitas to any organization seeking a true partner in marketing, branding, and public relations.”

Assignment

l

Brand Strategy & Rebranding

Logo Design & Brand Guidelines

Website Design & Development

i

Messaging & Positioning

Marketing Consulting

Social Media Strategy & Management

Thought Leadership Development

Public Relations

Content Marketing

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Results

We executed a comprehensive brand, digital, and thought leadership strategy to modernize Voiceware’s market position and support long-term growth. Our work delivered a refined logo and brand identity, a redesigned SEO-driven website, tailored marketing collateral for key verticals, refreshed Instagram and LinkedIn profiles, coordinated videoshoots, and consistent monthly content calendars. Together, these efforts established a polished, technology-forward presence, elevated executive visibility, strengthened digital credibility, and supported ongoing lead generation across healthcare, legal, and growth-oriented business audiences. We continue to provide strategic consulting, content execution, and performance reporting to ensure Voiceware remains visible, competitive, and positioned for scale.