case study

South Florida Ford

South Florida Ford presents Fordistas, a platform for emerging arts and culture focused on nurturing and elevating artistic talent in the community. The vision set forth by Fordistas prompted the launch of the Fordistas Residency Program, a year-long initiative that invited seven internationally renowned street artists to live, work and be inspired by South Florida and Ford.

Assignment

Velocitas collaborated with South Florida Ford and Product 81, the creative minds behind Fordistas, on a campaign to create awareness of the individual artists in residence representing Fordistas, the Fordistas program as a whole, and promote each opening night exhibition throughout the year.

w

Create Awareness

Collaborate With Local Artists

z

Promotion of Exhibition

Public Relations

Marketing

Design

Results

We provided impactful results by creating a continued awareness of exhibitions throughout the year and the largest which culminated with an Art Basel showcase event.

TV coverage

Fordistas was featured on a segemnt for SFL TV, showcasing the inspired work at the gallery. 

print presence

We gathered placements in the Miami Herald, Ocean Drive Magazine, Miami New Times, Tropicult, Miami.com and more.

digital campaign

We also increased significant online engagement with our many online placements and influencers through a digital campaign push. 

Fordistas has gone on to receive recognition as one of the most influential and important art programs in South Florida by various international art publications.