case study
HealthBird
HealthBird is a pioneering InsurTech startup offering side-by-side health insurance plan comparisons via a comprehensive platform. Rooted in a proprietary app for iOS and Android, HealthBird streamlines the process of understanding and utilizing health insurance, as well as providing personalized insights to help individuals make the most of their coverage.
Assignment
Velocitas was engaged to elevate brand visibility for HealthBird, to focus on its innovative application. Our goal was to establish a robust media presence, implement strategic public relations initiatives, and cultivate brand recognition. Through targeted media relations and a comprehensive PR strategy, we aim to bring attention to the unique features and benefits of HealthBird’s application, driving awareness and engagement.
Public Relations
Media Relations
Marketing Consulting
Event Support
Results
Velocitas conceptualized a public relations campaign that resulted in pickups from trade and national publications such as NBC Acesso Total, ALM Benefits Pro, Medium, and more. Additionally, the team disseminated press releases for various company announcements and secured features in industry-related podcasts.
