case study

G-SIDE Capital Advisors

G-SIDE Capital Advisors is an independent investment banking firm providing buy- and sell-side M&A advisory, capital raising, board advisory, and business valuation services to family-, founder-, and entrepreneur-owned companies in the lower middle market, with deal values ranging from $10M to $250M. The firm was founded by two senior bankers with long-standing, successful track records across complex domestic and cross-border transactions.

Objectives

  • Establish brand visibility for a newly formed investment banking firm
  • Design and develop a professional, trustworthy website with cohesive branding
  • Create and launch a LinkedIn company page with branded visuals
  • Support ongoing visibility and credibility through a strong digital foundation

Assignment

G-SIDE Capital Advisors engaged us to build and launch a professional brand and digital presence following the formation of the firm. As a newly established entity, the primary objective was to create credibility in a competitive investment banking landscape, clearly articulate G-SIDE’s value proposition, and establish a strong digital foundation to support business development and referrals.

The engagement focused primarily on website strategy, design, and content, along with creating a consistent and polished online presence aligned with the firm’s senior-level expertise.

l

Website Strategy, Design & Development

Messaging & Content Development

Brand & Visual Direction

LinkedIn Company Page Setup

i

Marketing Consulting & Advisory

Analytics Setup & Reporting

VISIT WEBSITE
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Results

We successfully launched G-SIDE Capital Advisors’ website and digital presence, providing a polished and credible foundation to support business development and referrals. The website clearly communicates the firm’s services, differentiators, and senior-level expertise, helping position G-SIDE Capital Advisors as a trusted advisor to family- and founder-owned businesses.

We continue to support G-SIDE Capital Advisors with ongoing website management, content updates, performance monitoring, and strategic guidance, ensuring the site remains current, effective, and aligned with the firm’s growth objectives.