Estrella Insurance
Estrella Insurance is a property and casualty insurance agency that has provided exceptional service for over 40 years. With over 230+ locations across the United States, they are continuously looking for opportunities to expand in new markets through franchising.
CLIENT testimonial
“Over the past few years, Patricia and the Velocitas team have been an invaluable resource to us at Estrella Insurance. From placements in national outlets, to more regional and localized placements, to handling and increasing our social visibility, and website redesign, Velocitas has helped us craft and deploy a great PR strategy. Great to have them on our side.”
Assignment
Velocitas was initially hired to establish Estrella Insurance in the newly-entered Texas market and to build awareness surrounding their franchising business. Our objective was to secure media placements, support new franchise openings, and develop their social media presence. Currently, we support South Florida and their agency expansions across the U.S.
Public Relations
Email Campaigns
Social Media Management
Creative
Video Production
Photography
Results
The Velocitas team continuously works on preparing press releases, creating email campaigns, coordinating video shoots to create compelling testimonials, leveraging opportunities for online media pickups, handling direct media pitching, and managing social media channels.
Public Relations
- Average Quarterly Reach: ~8.91 Million
Social Media
- Grew following by 47%
- Over 15k impressions per month
Velocitas continues to work with Estrella Insurance on public relations, social media, and building brand awareness.
