case study
CityGrader
CityGrader.com is an online platform that allows members to provide feedback to their local governments through a grade and review system. It is the first platform to allow the public to directly weigh in on the people that work for them.
Assignment
As a startup company, CityGrader came to us with a need for branding, website design, and media relations. At the time, the client had only a temporary website in place.
Create Awareness
Develop Online Presence
Promote Startup
Design
Public Relations
Web Development
Marketing
Results
Velocitas worked with the CityGrader team to create a comprehensive brand, including the development of the website, video, marketing materials and email campaigns. We also created a public relations campaign that resulted in a large feature story in both print and online in the region’s most widely read newspaper, the Miami Herald for a total brand impression of more than half a million readers.
website development
marketing campaign
public relations campaign
Features in print and digital.