Melissa, a seasoned public relations marketing professional with nearly three decades of experience, is dedicated to driving positive, business-impacting change. Her extensive background includes strategic counsel for prominent organizations like St. Jude Children’s Research Hospital, Frito-Lay, and the Communities Foundation of Texas.

Specializing in issues and crisis management, strategic planning, brand positioning, market research, and creative programming, Melissa excels in providing guidance to C-suite executives. Melissa draws from her senior leadership roles at top PR and integrated agencies. Notably, as SVP/Brand Director at Ketchum, she spearheaded new business and national PR strategy for retail giant Frito-Lay, and provided strategy and counsel on other key accounts.

Her prior role as Senior PR Director at The Richards Group showcased her expertise across B2B, B2C, and cause-related initiatives. She is an MBA graduate from the University of Tennessee and APR accredited. Melissa’s comprehensive skill set, including executive communication and media coaching, positions her as a valuable asset to our team.

Gabriela is a Marketing Coordinator at Velocitas, contributing across strategy, creative execution, and day-to-day client support. She plays an integral role in bringing campaigns to life by managing content calendars, supporting brand initiatives, and ensuring deliverables are executed with consistency, clarity, and strong visual direction.

With a creative-first mindset, Gabriela supports social media strategy and content execution across platforms including Instagram, Facebook, and LinkedIn. She collaborates closely with internal teams and clients to coordinate timelines, refine messaging, and ensure each deliverable aligns with broader campaign goals and brand standards.

Gabriela is deeply involved in client communication and project coordination, helping streamline workflows and maintain momentum across ongoing initiatives. Her ability to balance creativity with organization allows Velocitas to move efficiently while delivering thoughtful, on-brand campaigns for clients across industries.

Isabelle is a Creative Social Media Coordinator, blending visual storytelling with strategic community engagement to elevate how brands connect across platforms. With a foundation in graphic design and digital content creation, Isabelle brings creativity and clarity to social campaigns, ensuring each piece of content resonates with both audience and brand voice. 

She shapes social media direction by crafting compelling visuals, coordinating content calendars, and analyzing performance insights to optimize engagement. Isabelle’s eye for design and deep understanding of digital trends make her a key contributor to campaigns that feel both inspired and effective.

Isabelle collaborates closely with cross-functional teams to ensure social execution aligns with broader marketing goals, from awareness and brand affinity to audience growth and conversion.

Patricia is a seasoned marketing executive and entrepreneur who launched Velocitas in 2002. When she was deciding on a name, she wanted something that represented her style of business: fast-paced, efficient, and always two steps ahead of the game.

Velocitas, a Latin word meaning speed, swiftness, and velocity, was the perfect fit. As President of the award-winning agency, Patricia manages client relationships and oversees all the firm’s campaigns. Patricia brings a wealth of experience professional services marketing, including healthcare, finance, legal and technology companies.

Her strengths include working with clients on brand development, marketing strategy, Internet marketing, strategic introductions, and collaborating with her team to produce all types of content, creative, collateral material, photo assets, and videos, in addition to building long-lasting relationships with clients, media members and her team of social media experts and PR representatives.

Patricia is deeply involved in the South Florida business community and actively participates in and sits on the board of various organizations in the legal, finance, and non-profit fields. Patricia acquired her MBA from the University of Miami in 2004, specializing in international business.

Melissa, a seasoned public relations marketing professional with nearly three decades of experience, is dedicated to driving positive, business-impacting change. Her extensive background includes strategic counsel for prominent organizations like St. Jude Children’s Research Hospital, Frito-Lay, and the Communities Foundation of Texas.

Specializing in issues and crisis management, strategic planning, brand positioning, market research, and creative programming, Melissa excels in providing guidance to C-suite executives. Melissa draws from her senior leadership roles at top PR and integrated agencies. Notably, as SVP/Brand Director at Ketchum, she spearheaded new business and national PR strategy for retail giant Frito-Lay, and provided strategy and counsel on other key accounts.

Her prior role as Senior PR Director at The Richards Group showcased her expertise across B2B, B2C, and cause-related initiatives. She is an MBA graduate from the University of Tennessee and APR accredited. Melissa’s comprehensive skill set, including executive communication and media coaching, positions her as a valuable asset to our team.

Maricela is a marketing professional with extensive experience in integrated marketing and communications, supporting a diverse portfolio of clients across industries. She plays a key role in building strong brand identities and delivering consistent, strategic messaging through campaign development, content execution, and marketing operations. Known for her ability to manage multiple initiatives with clarity and precision, Maricela ensures campaigns move seamlessly from concept through execution.

She brings deep expertise in campaign implementation, client coordination, and brand support, with a particular focus on LinkedIn strategy, management, and growth. Maricela also contributes to business development efforts by identifying opportunities, strengthening relationships, and supporting marketing initiatives aligned with broader growth objectives. Recognized for her organized approach, strong communication, and leadership throughout the project lifecycle, Maricela’s ability to balance strategic thinking with disciplined execution makes her a valuable asset to the Velocitas team.

Gabriela is a Marketing Coordinator at Velocitas, contributing across strategy, creative execution, and day-to-day client support. She plays an integral role in bringing campaigns to life by managing content calendars, supporting brand initiatives, and ensuring deliverables are executed with consistency, clarity, and strong visual direction.

With a creative-first mindset, Gabriela supports social media strategy and content execution across platforms including Instagram, Facebook, and LinkedIn. She collaborates closely with internal teams and clients to coordinate timelines, refine messaging, and ensure each deliverable aligns with broader campaign goals and brand standards.

Gabriela is deeply involved in client communication and project coordination, helping streamline workflows and maintain momentum across ongoing initiatives. Her ability to balance creativity with organization allows Velocitas to move efficiently while delivering thoughtful, on-brand campaigns for clients across industries.

Jodi Goldstein is a seasoned designer with a Bachelor of Science in Graphic Design from Florida State University. Known for her efficiency and deadline-driven approach, she has been recognized with multiple prestigious awards, including the 2004 Florida’s Best Award and two National Awards for Best Builder Website. With a wealth of experience spanning two decades, her tenure as Art Director and Senior Web Designer at various firms, Jodi has honed her skills in brand development, creative concept execution, and team leadership.

Her portfolio includes successful projects for a diverse range of clients, from real estate to technology. Jodi’s passion for design extends beyond her professional work. She has a proven track record of delivering high-quality solutions across print and web media, consistently exceeding client expectations. Her commitment to excellence and innovative approach makes her a valuable asset to our team.

Isabelle is a Creative Social Media Coordinator, blending visual storytelling with strategic community engagement to elevate how brands connect across platforms. With a foundation in graphic design and digital content creation, Isabelle brings creativity and clarity to social campaigns, ensuring each piece of content resonates with both audience and brand voice. 

She shapes social media direction by crafting compelling visuals, coordinating content calendars, and analyzing performance insights to optimize engagement. Isabelle’s eye for design and deep understanding of digital trends make her a key contributor to campaigns that feel both inspired and effective.

Isabelle collaborates closely with cross-functional teams to ensure social execution aligns with broader marketing goals, from awareness and brand affinity to audience growth and conversion.

Priti, a Digital Marketing Specialist with a focus on SEO strategy, website optimization, and performance-driven digital execution. She supports brands by strengthening their online visibility through thoughtful keyword strategy, technical SEO improvements, and user-focused web development best practices.

With a data-informed and detail-oriented approach, Priti works across SEO audits, on-page optimization, content alignment, and website enhancements to ensure digital platforms are both search-friendly and conversion-ready. Her work bridges strategy and execution, helping brands build a strong foundation for long-term growth.

Priti collaborates closely with cross-functional teams to support integrated marketing initiatives, ensuring digital efforts align with broader brand, content, and PR strategies.