case study

HealthBird 

HealthBird is a pioneering InsurTech startup offering side-by-side health insurance plan comparisons via a comprehensive platform. Rooted in a proprietary app for iOS and Android, HealthBird streamlines the process of understanding and utilizing health insurance, as well as providing personalized insights to help individuals make the most of their coverage.

Assignment

Velocitas has been engaged to elevate brand visibility for HealthBird, focusing on its innovative application. Our goal is to establish a robust media presence, implement strategic public relations initiatives, and cultivate brand recognition. Through targeted media relations and a comprehensive PR strategy, we aim to bring attention to the unique features and benefits of HealthBird’s application, driving awareness and engagement.

Public Relations

Media Relations

Marketing Consulting

Event Support

Results

Velocitas conceptualized a public relations campaign that resulted in pickups from trade and national publications such as NBC Acesso Total, ALM Benefits Pro, Medium, and more. Additionally, the team disseminated press releases for company announcements and secured features in industry-related podcasts.